I join launch-stage teams to implement something new, bringing a wide skill-set and gusto for getting things done.
I make complex issues or technical content approachable and relevant to a general audience. Engaging copy, presentations, and video.
Great work speaks for itself but when you do need to amplify your story, I can help you do so authentically. No ickiness.
Wandering? I cut through distraction to help clients discover what they do, why it's different, and why it matters.
I came of age knowing that climate change threatens that which we take for granted. So in my undergrad years at the University of Guelph, I took action by leading a national climate rally and organizing flash campaigns with the help and encouragement of my friends. I had to learn a lot on the fly, including online mobilizing, working with volunteers, PR, and basic web development. Organizing taught me the skills to complement all I learned in theory.
After years of activism, I was curious about positive citizenship in the for-profit world. I had the chance to learn by doing with The Next 36 entrepreneurship accelerator in Toronto. In 2011, I joined three co-founders to create a mobile app while studying business. The experience taught me a lot about myself, about working on a team, about living in a big city, about power and responsibility, and about the challenges of starting a company.
Throughout it all, I found my mind locked on the economies, design, and political impact of cities. I saw that cities have the power to take action that would be untenable at a national or international level. So I left the business in the hands of my co-founders and got back to the books. I interned at a think tank while researching and writing about the ways suburbs can reimagine themselves. I graduated from the University of Guelph as the 2012 Winegard Medalist and went on to the University of Cambridge to study policies and programs for places in decline. I wrote my thesis on commercial farming within cities and suburbs and graduated with distinction (MPhil Planning, Growth, and Regeneration).
Then I moved to Fredericton, New Brunswick because I wanted to better understand the realities and strengths of small cities in a global economy. I committed myself to learning through action and observation how homebuddies (good neighbours) transform a place. Writing about that process introduced me to city builders across North America, who I'm now lucky to call my colleagues.
Living in the Maritimes clarified what I value most in life - a bittersweet realization because it meant I needed to leave a place I love and be closer to family. So my husband and I found another place to love in Kitchener, close to home. I now collaborate with the US-based Incremental Development Alliance to support small-scale development projects rooted in community. I help people who love their neighbourhoods to create new value, life, and connection through property development. Hence, "projects for places we love."